Europe is home to some of the world’s leading contract manufacturers of hair care products. This includes shampoo, conditioners, hair colours, and styling products. In this guide, we list hair product manufacturers offering both private label and custom formulation – located in Italy, Germany, Portugal, and Latvia. We also explain what brands must know about substance restrictions specific to different types of hair care products.
Supplier Overview
Supplier qualifications
Private label
Cosmetics formulations
ISO certification
Industry overview
Private label
Most hair care product manufacturers can offer a catalogue of standard products to which you can apply your brand label. For example, Cosmetics Nord in Latvia offers shampoo and hair care products based on existing formulations. This enables smaller brands to quickly launch new products, as there is no need to develop a new formula. Today, private-label hair care products are so accessible that even individual hair salons can have branded products.
Cosmetics formulations
Another option is to develop a new hair care product formulation. Doing so requires a profound understanding of cosmetic product chemistry and ingredients, and how these relate to regulatory requirements. For example, Groupe GM Cosmética Portugal helps brands select ingredients and develop a new hair care product formula based on the required properties.
ISO certification
Qualified hair care product manufacturers can demonstrate that they have reached certain quality management and sanitation criteria. These criteria are defined as systems by various ISO standards. Below is a table of two ISO standards that are commonly followed by manufacturers in the European hair products industry.
| Standard | Description |
| ISO 9001 | Quality management system |
| ISO 22716 | Good Manufacturing Practices for Cosmetics |
Product compliance
Shampoo, conditioners, hair colourants, and other hair products are subject to regulatory requirements in the EU, US, and UK. These regulations cover substances, labelling, documentation, testing, and notification requirements.
| Country/market | Examples |
| EU | 1. Cosmetic Products Regulation (EC) 1223/2009
2. Aerosol Dispensers Council Directive 75/324/EEC |
| UK | 1. The Cosmetic Products (Safety) Regulations
2. The Aerosol Dispensers Regulations |
| USA | Federal Food, Drug, and Cosmetic Act (FD&C Act) |
Some substances are also banned specifically when used in hair care products.
EU cosmetic product regulation (examples)
N,N-Diethyl-m-Aminophenol, when used as a substance in hair dye products.
N,N-Dimethyl-2,6-Pyridinediamine and its HCl salt, when used as a substance in hair dye products.
N-Cyclopentyl-m-Aminophenol, when used as a substance in hair dye products.
1,7-Naphthalenediol, when used as a substance in hair dye products.
MOQ requirements
The MOQ requirements are often set at around 500 to 1000 pcs per item. If the MOQ is 500 pcs per SKU and you, for example, would order one type of shampoo and two types of conditioners, then the total minimum order volume would be 1500 pcs.
Italy
H.S.A. Hair Styling Applications S.p.a.
H.S.A. Hair Styling Applications S.p.a. is a private-label cosmetics manufacturer and was founded in 1982 to develop hair colour knowledge. The company has since expanded to include many hair care products, such as shampoo and hair growth serum, as well as other face and body cosmetic products.
Its colour and technical category includes products for bleaching and straightening; its scalp and hair care category includes products for curly hair and hair reconstruction; its hair styling category includes products for moulding and fixing.
The company offers luxury private-label cosmetic solutions, as well as white-label cosmetic product solutions.
According to the website, the company complies with EU cosmetics regulations.
Main products
- Colour and technical hair care products
- Scalp and hair care products
- Hair styling products
- Hair wax
- Colour optimiser shampoo
- Oil-based hair growth serum
Location: Varese, Italy
Portugal
Groupe GM Cosmética Portugal
Groupe GM Cosmética Portugal was founded in 2003 to manufacture solid amenities for hotel chains. The company began by producing soaps, and since then, has grown to include solid cosmetics such as shampoo and conditioner among its products. It inaugurated its new manufacturing unit to meet present and future standards and requirements.
According to the company’s website, it complies with GMP requirements (ISO 22716) and Quality and Environment Management standards (ISO 9001 and ISO 14001). The company is RSPO-certified and is authorised to manufacture veterinary-use products. It also implements quality control measures throughout the manufacturing process.
The company offers a 7-step private label service and a 4-step white label service.
Main products
- Shampoos
- Conditioners
- Soaps
- Moisturizers
Location: Viana Do Castelo, Portugal
Germany
TITANIA® FABRIK GMBH
TITANIA® FABRIK GMBH was founded in 1950 in Wülfrath, Germany. Initially producing gas lighters and other household products, it accidentally created its first personal care product – a pumice sponge, which is now among its various cosmetic products.
The company later refocused its manufacturing efforts on producing cosmetic and personal care products such as hair dyes, hair masks, and hair oil serums. The company’s haircare line includes professional hair stylist products such as shampoos, conditioners, gels, and sprays.
It has in-house cosmetics production and filling facilities, as well as R&D and logistics centres and high-bay warehouses.
It offers a B2B service, as well as a private label service.
Main products
- Hair dyes
- Hair masks
- Hair cream oxidants
- Hair oil serums
- Hair bleaching products
- Hair fluid products
- Hair thickeners
Location: Wülfrath, Germany
Latvia
Cosmetics NORD
Cosmetics NORD was founded in 2010 in Latvia and manufactures natural and organic cosmetic products in its in-house laboratory and production facility. In addition to haircare products, the company also makes other products such as cleansers, toners, serums, and body care products.
According to the company’s website, it is ISO 22716 certified and complies with the EU Cosmetic Product Regulation., as well as COSMOS natural or organic standards. It is also an award-winning manufacturer recognised by major brands such as Vogue, Bazaar, Esquire, and ELLE.
Cosmetics NORD has a self-service white-label platform that offers small volumes of its products. It also offers various private label services and lists the full details about this on its website.
Main products
- Shampoo
- Serums
- Oils
- Cleansers
Location: Riga, Latvia
