Private label

Private label products generally refers to factory designed products to which the buyer’s brand is applied. This means that you do not need to provide your own design drawings or develop a new product. However, in some industries, private labelling also includes customised products.

Logo file

You need to create a logo file, normally in .ai format, and submit to the supplier.

Other information

In addition, you must also provide the following:

  • Logo dimensions
  • Placement
  • Colour
  • Print type

Print types

Here are some examples of prints that can be applied:

  • Laser engraving
  • Stamping
  • Screenprint

Compliance marks and labels

It is often mandatory to apply to compliance marks and other labels in the name of the brand owner. It is therefore essential that you assess the applicable product regulations and their respective labelling requirements even when you buy private label products.